Campaign
    Creative Direction
Birkenstock
Next Gen
SS 22

Birkenstock stands for effortlessness and attitude. With „Next Gen“ the eternal trendsetting company took it to the next level by letting the talents – casted on the streets of Berlin – choose their own looks for the campaign. This way, what …

Birkenstock stands for effortlessness and attitude. With „Next Gen“ the eternal trendsetting company took it to the next level by letting the talents – casted on the streets of Berlin – choose their own looks for the campaign. This way, what could have been a dry commercial, turned into a chance for self expression and authenticity.