How does my brand reach the right target groups on social media and also attract new audiences? How important are aesthetics and influencer marketing for my products and how does authentic 360° storytelling actually work with the large selection of channels and formats currently available?

After four years in permanent employment, at the age of 22, I founded my own social media agency. Within two years, it became a consulting agency and a creative studio for storytelling. In addition to my work as Creative Director, I consulted major brands like Bäckerei Junge, Campari, Henkel, Innogy, L’Oreal, Nivea, Schwarzkopf Professional, Zalando and both small and large start-ups. The focus of my consultancy is always on the origin, history, values and goals of the company. When conducting workshops, I find that the challenge lies in engaging in productive dialogue to discover which approach the relevant brand or campaign should embrace. From there, the concept is not to advertise for the sake of advertising, but to work as a team to create an experience, a movement and a campaign that has social and cultural relevance. After all, passion and not profit is the path that will win the hearts of your customers.

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