Birkenstock stands for effortlessness and attitude. With „Next Gen“ the eternal trendsetting company took it to the next level by letting the talents – casted on the streets of Berlin – choose their own looks for the campaign. This way, what …
Birkenstock stands for effortlessness and attitude. With „Next Gen“ the eternal trendsetting company took it to the next level by letting the talents – casted on the streets of Berlin – choose their own looks for the campaign. This way, what could have been a dry commercial, turned into a chance for self expression and authenticity.